Detailed Licensing
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Title: Book: eMarketing - The Essential Guide to Marketing in a Digital World (Stokes)
Webpages: 322
Applicable Restrictions: Noncommercial
All licenses found:
- CC BY-NC-SA 3.0: 99.1% (319 pages)
- Undeclared: 0.9% (3 pages)
By Page
- Book: eMarketing - The Essential Guide to Marketing in a Digital World (Stokes) —
CC BY-NC-SA 3.0
- Front Matter — CC BY-NC-SA 3.0
- 1: Think - Strategy and Context —
CC BY-NC-SA 3.0
- 1.1: Introduction — CC BY-NC-SA 3.0
- 1.2: Key terms and concepts — CC BY-NC-SA 3.0
- 1.3: What is marketing? — CC BY-NC-SA 3.0
- 1.4: What is digital marketing? — CC BY-NC-SA 3.0
- 1.5: Understanding marketing strategy — CC BY-NC-SA 3.0
- 1.6: The Building Blocks of Marketing Strategy — CC BY-NC-SA 3.0
- 1.7: References — CC BY-NC-SA 3.0
- 1.8: Crafting a digital marketing strategy — CC BY-NC-SA 3.0
- 1.9: Case study - Vets now - Taking care of the brand — CC BY-NC-SA 3.0
- 1.10: The bigger picture — CC BY-NC-SA 3.0
- 1.E: Digital Marketing Strategy(Exercises) — CC BY-NC-SA 3.0
- 1.S: Digital Marketing Strategy(Summary) — CC BY-NC-SA 3.0
- 2: Think - Understanding customer behaviour —
CC BY-NC-SA 3.0
- 2.1: Introduction — CC BY-NC-SA 3.0
- 2.2: Key terms and concepts — CC BY-NC-SA 3.0
- 2.3: Understanding customer behaviour — CC BY-NC-SA 3.0
- 2.4: Key digital concepts influencing customer behaviour — CC BY-NC-SA 3.0
- 2.5: Tools for understanding your customer — CC BY-NC-SA 3.0
- 2.6: Measuring success — CC BY-NC-SA 3.0
- 2.7: Case study - Argos — CC BY-NC-SA 3.0
- 2.8: The bigger picture — CC BY-NC-SA 3.0
- 2.9: References — CC BY-NC-SA 3.0
- 2.E: Understanding customer behaviour(Exercises) — CC BY-NC-SA 3.0
- 2.S: Understanding customer behaviour(Summary) — CC BY-NC-SA 3.0
- 3: Think - Data driven decision making —
CC BY-NC-SA 3.0
- 3.1: References — CC BY-NC-SA 3.0
- 3.2: Introduction — CC BY-NC-SA 3.0
- 3.3: Key terms and concepts — CC BY-NC-SA 3.0
- 3.4: Understanding data — CC BY-NC-SA 3.0
- 3.5: Approaching data — CC BY-NC-SA 3.0
- 3.6: Working with data — CC BY-NC-SA 3.0
- 3.7: Becoming a data led organisation — CC BY-NC-SA 3.0
- 3.8: Advantages and challenges — CC BY-NC-SA 3.0
- 3.9: Measuring success — CC BY-NC-SA 3.0
- 3.10: Tools of the trade — CC BY-NC-SA 3.0
- 3.11: Case study - Royal Canin Russia — CC BY-NC-SA 3.0
- 3.12: The bigger picture — CC BY-NC-SA 3.0
- 3.E: Data driven decision making(Exercises) — CC BY-NC-SA 3.0
- 3.S: Data driven decision making(Summary) — CC BY-NC-SA 3.0
- 4: Think - Market Research —
CC BY-NC-SA 3.0
- 4.1: Introduction — CC BY-NC-SA 3.0
- 4.2: Key terms and concepts — CC BY-NC-SA 3.0
- 4.3: The importance of market research — CC BY-NC-SA 3.0
- 4.4: Key concepts in market research — CC BY-NC-SA 3.0
- 4.5: Online research methodologies — CC BY-NC-SA 3.0
- 4.6: Justifying the cost of research — CC BY-NC-SA 3.0
- 4.7: References — CC BY-NC-SA 3.0
- 4.8: Tools of the trade — CC BY-NC-SA 3.0
- 4.9: Adantages and challenges — CC BY-NC-SA 3.0
- 4.10: Case study - Sentiment data mining predicts political outcomes — CC BY-NC-SA 3.0
- 4.11: The bigger picture — CC BY-NC-SA 3.0
- 4.E: Market Research(Exercises) — CC BY-NC-SA 3.0
- 4.S: Market Research(Summary) — CC BY-NC-SA 3.0
- 5: Create - User Experience Design —
CC BY-NC-SA 3.0
- 5.1: Introduction — CC BY-NC-SA 3.0
- 5.2: Key terms and concepts — CC BY-NC-SA 3.0
- 5.3: Understanding UX design — CC BY-NC-SA 3.0
- 5.4: Core principles of UX design — CC BY-NC-SA 3.0
- 5.5: Implementing UX design — CC BY-NC-SA 3.0
- 5.6: Advantages and disadvantages of UX design — CC BY-NC-SA 3.0
- 5.7: References — CC BY-NC-SA 3.0
- 5.8: Conduct Testing — CC BY-NC-SA 3.0
- 5.9: Tools of the trade — CC BY-NC-SA 3.0
- 5.10: Case study - AO Becomes customer centred — CC BY-NC-SA 3.0
- 5.11: The bigger picture — CC BY-NC-SA 3.0
- 5.E: User Experience Design(Exercises) — CC BY-NC-SA 3.0
- 5.S: User Experience Design(Summary) — CC BY-NC-SA 3.0
- 6: Create - Web Development and Design —
CC BY-NC-SA 3.0
- 6.1: Introduction — CC BY-NC-SA 3.0
- 6.2: Key terms and concepts — CC BY-NC-SA 3.0
- 6.3: Web design — CC BY-NC-SA 3.0
- 6.4: Web development — CC BY-NC-SA 3.0
- 6.5: The web development process — CC BY-NC-SA 3.0
- 6.6: Development methodologies — CC BY-NC-SA 3.0
- 6.7: References — CC BY-NC-SA 3.0
- 6.8: Quality assurance — CC BY-NC-SA 3.0
- 6.9: Case study - Offspring — CC BY-NC-SA 3.0
- 6.10: The bigger picture — CC BY-NC-SA 3.0
- 6.E: Web Development and Design(Exercises) — CC BY-NC-SA 3.0
- 6.S: Web Development and Design(Summary) — CC BY-NC-SA 3.0
- 7: Create - Mobile channels and apps —
CC BY-NC-SA 3.0
- 7.1: Introduction — CC BY-NC-SA 3.0
- 7.2: Key terms and concepts — CC BY-NC-SA 3.0
- 7.3: Core principles — CC BY-NC-SA 3.0
- 7.4: Defining mobile channels — CC BY-NC-SA 3.0
- 7.5: Creating an app — CC BY-NC-SA 3.0
- 7.6: Implementation — CC BY-NC-SA 3.0
- 7.7: The Internet of Things/The Quantified Self — CC BY-NC-SA 3.0
- 7.8: Advantages and challenges — CC BY-NC-SA 3.0
- 7.9: Measuring success — CC BY-NC-SA 3.0
- 7.10: Tools of the trade — CC BY-NC-SA 3.0
- 7.11: Case study - ASB digital piggybank — CC BY-NC-SA 3.0
- 7.12: The bigger picture — CC BY-NC-SA 3.0
- 7.13: References — CC BY-NC-SA 3.0
- 7.E: Mobile channels and apps(Exercises) — CC BY-NC-SA 3.0
- 7.S: Mobile channels and apps(Summary) — CC BY-NC-SA 3.0
- 8: Create - Search engine optimization (SEO) —
CC BY-NC-SA 3.0
- 8.1: References — CC BY-NC-SA 3.0
- 8.2: Introduction — CC BY-NC-SA 3.0
- 8.3: Key terms and concepts — CC BY-NC-SA 3.0
- 8.4: Core principles — CC BY-NC-SA 3.0
- 8.5: Implementation — CC BY-NC-SA 3.0
- 8.6: What not to do — CC BY-NC-SA 3.0
- 8.7: Advantages and challenges — CC BY-NC-SA 3.0
- 8.8: Tools of the trade — CC BY-NC-SA 3.0
- 8.9: Case study - Lloyds Pharmacy Online Doctor — CC BY-NC-SA 3.0
- 8.10: The bigger picture — CC BY-NC-SA 3.0
- 8.E: Search engine optimisation (SEO)(Exercises) — CC BY-NC-SA 3.0
- 8.S: Search engine optimisation (SEO)(Summary) — CC BY-NC-SA 3.0
- 9: Create - Digital Copywriting —
CC BY-NC-SA 3.0
- 9.1: Introduction to Digital Copywriting — CC BY-NC-SA 3.0
- 9.2: Key terms and concepts — CC BY-NC-SA 3.0
- 9.3: Core principles — CC BY-NC-SA 3.0
- 9.4: Implementing writing for digital — CC BY-NC-SA 3.0
- 9.5: Advantages and challenges — CC BY-NC-SA 3.0
- 9.6: Measuring Success — CC BY-NC-SA 3.0
- 9.7: References — CC BY-NC-SA 3.0
- 9.8: Tools of the trade — CC BY-NC-SA 3.0
- 9.9: Case study - Yelp — CC BY-NC-SA 3.0
- 9.10: The bigger picture — CC BY-NC-SA 3.0
- 9.E: Digital copywriting(Exercises) — CC BY-NC-SA 3.0
- 9.S: Writing for Digital(Summary) — CC BY-NC-SA 3.0
- 10: Create - eCommerce —
CC BY-NC-SA 3.0
- 10.1: Introduction — CC BY-NC-SA 3.0
- 10.2: Key terms and concepts — CC BY-NC-SA 3.0
- 10.3: Types of eCommerce — CC BY-NC-SA 3.0
- 10.4: eCommerce on specific channels — CC BY-NC-SA 3.0
- 10.5: Multi-channel commerce to total retail — CC BY-NC-SA 3.0
- 10.6: Setting up an eCommerce site — CC BY-NC-SA 3.0
- 10.7: The bigger picture — CC BY-NC-SA 3.0
- 10.8: References — CC BY-NC-SA 3.0
- 10.9: Tools of the trade — CC BY-NC-SA 3.0
- 10.10: Advantages and challenges — CC BY-NC-SA 3.0
- 10.11: Case study - Pixie Faire — CC BY-NC-SA 3.0
- 10.E: eCommerce(Exercises) — CC BY-NC-SA 3.0
- 10.S: eCommerce(Summary) — CC BY-NC-SA 3.0
- 11: Engage - Search advertising —
CC BY-NC-SA 3.0
- 11.1: Introduction — CC BY-NC-SA 3.0
- 11.2: Key terms and concepts — CC BY-NC-SA 3.0
- 11.3: Defining search advertising — CC BY-NC-SA 3.0
- 11.4: The elements of a search ad — CC BY-NC-SA 3.0
- 11.5: Targeting options — CC BY-NC-SA 3.0
- 11.6: Bidding and ranking for search ads — CC BY-NC-SA 3.0
- 11.7: Measuring success — CC BY-NC-SA 3.0
- 11.8: Tools of the trade — CC BY-NC-SA 3.0
- 11.9: Case study - Frooition — CC BY-NC-SA 3.0
- 11.10: The bigger picture — CC BY-NC-SA 3.0
- 11.11: References — CC BY-NC-SA 3.0
- 11.12: Tracking — CC BY-NC-SA 3.0
- 11.13: Implementing a search advertising campaign — CC BY-NC-SA 3.0
- 11.14: Advantages and challenges — CC BY-NC-SA 3.0
- 11.E: Search advertising(Exercises) — CC BY-NC-SA 3.0
- 11.S: Search advertising(Summary) — CC BY-NC-SA 3.0
- 12: Engage - Online advertising —
CC BY-NC-SA 3.0
- 12.1: Introduction — CC BY-NC-SA 3.0
- 12.2: Key terms and concepts — CC BY-NC-SA 3.0
- 12.3: Objectives — CC BY-NC-SA 3.0
- 12.4: The key differentiator — CC BY-NC-SA 3.0
- 12.5: Types of display adverts — CC BY-NC-SA 3.0
- 12.6: Payment Models for Display Advertising — CC BY-NC-SA 3.0
- 12.7: Implementing online advertising — CC BY-NC-SA 3.0
- 12.8: The future of online advertising — CC BY-NC-SA 3.0
- 12.9: Advantages and challenges — CC BY-NC-SA 3.0
- 12.10: Measuring success — CC BY-NC-SA 3.0
- 12.11: Case study - Post-It and Proximity Russia — CC BY-NC-SA 3.0
- 12.12: The bigger picture — CC BY-NC-SA 3.0
- 12.13: References — CC BY-NC-SA 3.0
- 12.14: Getting your ads online — CC BY-NC-SA 3.0
- 12.15: Targeting and optimising — CC BY-NC-SA 3.0
- 12.16: Tracking — CC BY-NC-SA 3.0
- 12.E: Online advertising(Exercises) — CC BY-NC-SA 3.0
- 12.S: Online advertising(Summary) — CC BY-NC-SA 3.0
- 13: Engage - Social media advertising —
CC BY-NC-SA 3.0
- 13.1: Introduction — CC BY-NC-SA 3.0
- 13.2: Key terms and concepts — CC BY-NC-SA 3.0
- 13.3: Understanding social media advertising — CC BY-NC-SA 3.0
- 13.4: Core principles — CC BY-NC-SA 3.0
- 13.5: Implementing social media advertising — CC BY-NC-SA 3.0
- 13.6: Advantages and challenges — CC BY-NC-SA 3.0
- 13.7: The bigger picture — CC BY-NC-SA 3.0
- 13.8: References — CC BY-NC-SA 3.0
- 13.9: Measuring success — CC BY-NC-SA 3.0
- 13.10: Tools of the trade — CC BY-NC-SA 3.0
- 13.11: Case study - Kraft Mac and Cheese — CC BY-NC-SA 3.0
- 13.E: Social media advertising(Exercises) — CC BY-NC-SA 3.0
- 13.S: Social media advertising(Summary) — CC BY-NC-SA 3.0
- 14: Retain - Customer relationship management (CRM) —
CC BY-NC-SA 3.0
- 14.1: Introduction — CC BY-NC-SA 3.0
- 14.2: Key terms and concepts — CC BY-NC-SA 3.0
- 14.3: A CRM model — CC BY-NC-SA 3.0
- 14.4: Understanding customers — CC BY-NC-SA 3.0
- 14.5: CRM and data — CC BY-NC-SA 3.0
- 14.6: The benefits of CRM — CC BY-NC-SA 3.0
- 14.7: Case study - Amazon Prime — CC BY-NC-SA 3.0
- 14.8: The bigger picture — CC BY-NC-SA 3.0
- 14.9: References — CC BY-NC-SA 3.0
- 14.10: Social CRM — CC BY-NC-SA 3.0
- 14.11: Step-by-step guide to implementing a CRM strategy — CC BY-NC-SA 3.0
- 14.12: Tools of the trade — CC BY-NC-SA 3.0
- 14.E: Customer relationship management(Exercises) — CC BY-NC-SA 3.0
- 14.S: Customer relationship management(Summary) — CC BY-NC-SA 3.0
- 15: Retain - Content Marketing Strategy —
CC BY-NC-SA 3.0
- 15.1: Introduction — CC BY-NC-SA 3.0
- 15.2: Key terms and concepts — CC BY-NC-SA 3.0
- 15.3: Defining content marketing — CC BY-NC-SA 3.0
- 15.4: Strategic building blocks — CC BY-NC-SA 3.0
- 15.5: Content creation — CC BY-NC-SA 3.0
- 15.6: Content channel distribution — CC BY-NC-SA 3.0
- 15.7: The bigger picture — CC BY-NC-SA 3.0
- 15.8: References — CC BY-NC-SA 3.0
- 15.9: Tools of the trade — CC BY-NC-SA 3.0
- 15.10: Advantages and challenges — CC BY-NC-SA 3.0
- 15.11: Case study - Intel and Toshiba — CC BY-NC-SA 3.0
- 15.E: Content marketing strategy — CC BY-NC-SA 3.0
- 15.S: Content marketing strategy(Summary) — CC BY-NC-SA 3.0
- 16: Retain - Social Media Platforms —
CC BY-NC-SA 3.0
- 16.1: Introduction — CC BY-NC-SA 3.0
- 16.2: Key terms and concepts — CC BY-NC-SA 3.0
- 16.3: Marketing with social media — CC BY-NC-SA 3.0
- 16.4: Facebook — CC BY-NC-SA 3.0
- 16.5: YouTube — CC BY-NC-SA 3.0
- 16.6: Instagram — CC BY-NC-SA 3.0
- 16.7: Pinterest — CC BY-NC-SA 3.0
- 16.8: Other social media options — CC BY-NC-SA 3.0
- 16.9: Analytics for social media — CC BY-NC-SA 3.0
- 16.10: Selecting the appropriate platform — CC BY-NC-SA 3.0
- 16.11: Rules of engagement — CC BY-NC-SA 3.0
- 16.12: Advantages and challenges — CC BY-NC-SA 3.0
- 16.13: Case Study - Harley-Davidson — CC BY-NC-SA 3.0
- 16.14: The bigger picture — CC BY-NC-SA 3.0
- 16.15: References — CC BY-NC-SA 3.0
- 16.16: Twitter — CC BY-NC-SA 3.0
- 16.17: Snapchat — CC BY-NC-SA 3.0
- 16.18: LinkedIn — CC BY-NC-SA 3.0
- 16.E: Social media platforms(Exercises) — CC BY-NC-SA 3.0
- 16.S: Social media platforms(Summary) — CC BY-NC-SA 3.0
- 17: Retain - Social media strategy —
CC BY-NC-SA 3.0
- 17.1: Introduction — CC BY-NC-SA 3.0
- 17.2: Key terms and concepts — CC BY-NC-SA 3.0
- 17.3: Using social media to solve business challenges — CC BY-NC-SA 3.0
- 17.4: Step-by-step guide to creating a social media strategy — CC BY-NC-SA 3.0
- 17.5: Documents and processes — CC BY-NC-SA 3.0
- 17.6: Dealing with opportunities and threats — CC BY-NC-SA 3.0
- 17.7: References — CC BY-NC-SA 3.0
- 17.8: Step-by-step guide for recovering from an online brand attack — CC BY-NC-SA 3.0
- 17.9: Social media strategy risks and challenges — CC BY-NC-SA 3.0
- 17.10: Case study - Fjordland’s 2015 Christmas campaign — CC BY-NC-SA 3.0
- 17.E: Social media strategy — CC BY-NC-SA 3.0
- 17.S: Social media strategy — CC BY-NC-SA 3.0
- 18: Retain - Direct marketing (email and mobile) —
CC BY-NC-SA 3.0
- 18.1: Introduction — CC BY-NC-SA 3.0
- 18.2: Key terms and concepts — CC BY-NC-SA 3.0
- 18.3: Direct marketing strategy and planning — CC BY-NC-SA 3.0
- 18.4: Step-by-step direct marketing process — CC BY-NC-SA 3.0
- 18.5: Measuring success — CC BY-NC-SA 3.0
- 18.6: Tools of the trade — CC BY-NC-SA 3.0
- 18.7: References — CC BY-NC-SA 3.0
- 18.8: Advantages and challenges — CC BY-NC-SA 3.0
- 18.9: Case study - GlobalGiving — CC BY-NC-SA 3.0
- 18.10: The bigger picture — CC BY-NC-SA 3.0
- 18.E: Direct marketing - email and mobile(Exercises) — CC BY-NC-SA 3.0
- 18.S: Direct marketing - email and mobile — CC BY-NC-SA 3.0
- 19: Retain - Video Marketing —
CC BY-NC-SA 3.0
- 19.1: Introduction — CC BY-NC-SA 3.0
- 19.2: Key terms and concepts — CC BY-NC-SA 3.0
- 19.3: Video content strategy — CC BY-NC-SA 3.0
- 19.4: Video production step-by-step — CC BY-NC-SA 3.0
- 19.5: Video promotion — CC BY-NC-SA 3.0
- 19.6: Facebook Video — CC BY-NC-SA 3.0
- 19.7: Case study - Nike Chicago Cubs Someday — CC BY-NC-SA 3.0
- 19.8: The bigger picture — CC BY-NC-SA 3.0
- 19.9: References — CC BY-NC-SA 3.0
- 19.10: Advantages and challenges — CC BY-NC-SA 3.0
- 19.11: Measuring Success — CC BY-NC-SA 3.0
- 19.12: Tools of the trade — CC BY-NC-SA 3.0
- 19.E: Video Marketing(Exercises) — CC BY-NC-SA 3.0
- 19.S: Video Marketing(Summary) — CC BY-NC-SA 3.0
- 20: Optimize - Conversion Optimization —
CC BY-NC-SA 3.0
- 20.1: Introduction — CC BY-NC-SA 3.0
- 20.2: Key terms and concepts — CC BY-NC-SA 3.0
- 20.3: What can you test? — CC BY-NC-SA 3.0
- 20.4: Designing tests — CC BY-NC-SA 3.0
- 20.5: Step-by-step guide to conversion optimisation — CC BY-NC-SA 3.0
- 20.6: Tools of the trade — CC BY-NC-SA 3.0
- 20.7: Case study - Tinkoff Bank — CC BY-NC-SA 3.0
- 20.8: The bigger picture — CC BY-NC-SA 3.0
- 20.9: References — CC BY-NC-SA 3.0
- 20.E: Conversion Optimization — CC BY-NC-SA 3.0
- 20.S: Conversion Optimization(Summary) — CC BY-NC-SA 3.0
- 21: Optimize - Data Analytics —
CC BY-NC-SA 3.0
- 21.1: Introduction — CC BY-NC-SA 3.0
- 21.2: Key terms and concepts — CC BY-NC-SA 3.0
- 21.3: Working with data — CC BY-NC-SA 3.0
- 21.4: Tracking and collecting data — CC BY-NC-SA 3.0
- 21.5: Analysing data — CC BY-NC-SA 3.0
- 21.6: Data Visualisation — CC BY-NC-SA 3.0
- 21.7: Tools of the trade — CC BY-NC-SA 3.0
- 21.8: Advantages and challenges — CC BY-NC-SA 3.0
- 21.9: Case study - eFinancialCareers — CC BY-NC-SA 3.0
- 21.10: The bigger picture — CC BY-NC-SA 3.0
- 21.11: References — CC BY-NC-SA 3.0
- 21.E: Data Analytics(Exercises) — CC BY-NC-SA 3.0
- 21.S: Data Analytics(Summary) — CC BY-NC-SA 3.0
- 22: Appendix - Understanding the Internet — CC BY-NC-SA 3.0
- Back Matter — CC BY-NC-SA 3.0