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1.7: References

  • Page ID
    35238
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    AMA, 2017. About AMA. [Online] Available at: https://www.ama.org/AboutAMA/Pages/D...Marketing.aspx [Accessed on 27 October 2017]

    Brilliant Noise, 2012. Brilliant Model: the Loyalty Loop. [Online] Available at: brilliantnoise.com/brilliant-model-the-loyalty-loop/#more-3873 [Accessed 20 October 2017].

    Caddell, B. 2013. Digital strategy 101. [Online] Available at: https://www.slideshare.net/bud_cadde...y-101-24081694 [Accessed 27 October 2017]

    Kotler, P., 2012. What is marketing? [Online] Available at: www.kotlermarketing.com/phil_questions.shtml#answer3 [Accessed 30 October 2017].

    Marketing Society, 2017. Star Awards. [Online] Available at: http://starawards.marketingsociety.com/results/ [Accessed 27 October 2017]

    Porter, M., 2008. The Five Competitive Forces That Shape Strategy in Harvard Business Review, January 2008, p86–104. YouTube, 2017. Statistics. [Online] Available at: www.youtube.com/yt/press/statistics.html [Accessed 30 October 2017].


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