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7: Create - Mobile channels and apps

  • Page ID
    41674
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    Learning Objectives

    In this chapter, you will learn:

    • The important principles that govern mobile-specific channels.
    • To recognise the importance of location in marketing via mobile.
    • To identify the mobile channels available to marketers.
    • What to consider when creating an app.
    • To describe first steps for implementing marketing via certain mobile channels.


    This page titled 7: Create - Mobile channels and apps is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes.

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