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9: Create - Digital Copywriting

  • Page ID
    24899
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    Learning Objectives

    In this chapter, you will learn:

    • The principles of writing for your web audience.
    • Which types of web copy are available to you.
    • The basics of HTML for formatting online text.
    • How to write for search engine optimisation (SEO), focusing specifically on keywords.
    • The best practices for successful online copywriting.


    This page titled 9: Create - Digital Copywriting is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.