9.7: References

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Economist Group, 2015. An audience of one. Available at: www.economistgroup.com/marketingunbound/the-next-big-thing/nanomarketingpersonalization-real-time-marketing-memsql-gary-orenstein [Accessed 20 September 2016] - Link no longer active

Investec, 2016. Investec. [Online] Available at: www.investec.co.za/#home/about_investec.html [Accessed 1 November 2017].

Medhora, N., 2015. How I tripled Yelp’s email response rates with just 3 changes. [Online] Available at: kopywritingkourse.com/b2b-email-marketing-tips-from-yelp [Accessed 1 November 2017]

Nando’s, 2010. Nando’s. [Online] Available at: https://www.nandos.co.za/explore/the...y-of-peri-peri [Accessed 1 November 2017].

Oxford Dictionaries, 2015. Announcing the Oxford Dictionaries “Word” of the Year 2015. [Online] Available at: blog.oxforddictionaries.com/press-releases/announcing-the-oxford-dictionaries-word-ofthe-year-2015/ [Accessed 1 November 2017]

Price, L. & Price, J., 2002. Hot Text: Web Writing That Works. Indiana: New Riders.

Smashing Magazine, 2015. How Copywriting Can Benefit From User Research. [Online] Available at: www.smashingmagazine.com/2015/07/how-copywriting-can-benefit-from-user-research [Accessed 1 November 2017]