In this chapter, you will learn:
- the various types of eCommerce.
- eCommerce on specific channels like mobile and social.
- eCommerce across multiple channels.
- the various considerations in setting up an eCommerce site.
- 10.5: Multi-channel commerce to total retail
- In addition to being available on specific channels, eCommerce also forms part of other retail approaches. It is important to understand what these approaches are and where eCommerce fits into the broader strategy of your business.