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11.11: References

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    Digital Training Academy, 2016. Search case study: How Frooition cut marketing costs 65% via smart SEM. [Online] Available at: www.digitaltrainingacademy.com/casestudies/2016/02/search_case_study_how_frooition_ cut_marketing_costs_65_via_smart_sem.php#more [Accessed 1 November 2017]

    Google, 2008. A guide to building successful AdWords campaigns. [eBook] Available at: www.adwordsrobot.com/en/free...aigns---google [Accessed 1 November 2017]

    Google, 2013. New Image Extensions Enable You to “Show” and “Tell” with Search Ads. [Online] Available at: adwords.blogspot.com/2013/06/new-image-extensions-enable-you-to-show.html [Accessed 1 November 2017]

    Google AdWords, n.d. About Google AdWords. [Online] Available at: support.google.com/adwords/answer/6349091?hl=en [Accessed 1 November 2017]

    Internet Live Stats, 2016. Google Search Statistics. [Online] Available at: www.internetlivestats.com/google-search-statistics [Accessed 1 November 2017]

    Investopedia, 2016. The Business of Google. [Online] Available at: www.investopedia.com/articles/investing/020515/business-google.asp [Accessed 1 November 2017]

    Smart Insights, 2016. Comparison of Google clickthrough rates by position. [Online] Available at: www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-ofgoogle-clickthrough-rates-by-position [Accessed 1 November 2017]

    Townsend, T. 2017. Google’s share of the search ad market is expected to grow. [Online] Available at: https://www.recode.net/2017/3/14/148...t-share-growth [Accessed 1 November 2017]

    This page titled 11.11: References was last modified on Sun, 17 Apr 2022 16:27:58 GMT and is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform.