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12: Engage - Online advertising

  • Page ID
    24934
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    Learning Objectives

    In this chapter, you will learn:

    • The various business objectives you can meet with online advertising.
    • All about the various ad formats, payment models and ad types available.
    • How and where to publish your adverts.
    • How to run an online advertising campaign step by step.


    This page titled 12: Engage - Online advertising is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.