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15: Retain - Content Marketing Strategy

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  • Page ID
    24955

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    Learning Objectives

    In this chapter, you will learn:

    • To understand the role of content marketing strategy within your marketing plan.
    • To be familiar with the steps involved in developing your content marketing strategy.
    • To recognise some models for understanding how types of content are absorbed or experienced by your target audience.

    This page titled 15: Retain - Content Marketing Strategy is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.