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18: Retain - Direct marketing (email and mobile)

  • Page ID
    24976
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    Learning Objectives

    In this chapter, you will learn:

    • The basics of email strategy.
    • How to structure and design an effective marketing email.
    • How to plan and execute a successful direct marketing campaign using email.
    • Techniques for measuring and optimising your email campaigns.
    • How mobile can tie into and enhance your direct marketing campaigns.


    18: Retain - Direct marketing (email and mobile) is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to conform to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.