Skip to main content
Business LibreTexts

13.10: Tools of the trade

  • Page ID
    42146
  • \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \) \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)\(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\) \(\newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\) \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\) \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\) \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\) \( \newcommand{\Span}{\mathrm{span}}\)\(\newcommand{\AA}{\unicode[.8,0]{x212B}}\)

    The most important tools you’ll need here are the analytics tool for each platform you work on:

    • Facebook Page Insights: www.facebook.com/business/learn/facebookpage-insights-basics
    • Facebook Ads Manager: https://www.facebook.com/business/ help/415745401805534
    • Facebook Power Editor: https://www.facebook.com/business/ help/162528860609436
    • Instagram Insights: www.facebook.com/business/help/1533933820244654. You can also find some free Instagram analytics tools here: socialbeesmedia.com/best-free-instagram-analytics-tools-2016
    • Twitter Analytics: analytics.twitter.com
    • LinkedIn’s Campaign Manager: www.linkedin.com/uas/login
    • Pinterest Analytics: analytics.pinterest.com
    • It can be difficult to measure on Snapchat, but a few tools exist, such as Snaplytics: snaplytics.io.

    Google Analytics can also be used, as discussed in section 13.7, Measuring Success. You can find a list of 5 Tools to Measure Social Media ROI here: www.socialmediaexaminer.com/5-tools-to-measure-social-media-roi.

    As mentioned, you may also want to consider a social media dashboard. Some popular options include:

    • Hootsuite: hootsuite.com
    • Sprout Social: lps.sproutsocial.com/social-media-dashboard
    • Fan Page Robot (a free tool): fanpagerobot.com
    • Datorama: direct.datorama.com/lp4.

    This page titled 13.10: Tools of the trade is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.