Advanced Business
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- A Primer on Sustainable Business
- "A Primer on Sustainable Business" is a comprehensive guide that introduces readers to the principles and practices of sustainability in the business context. The book emphasizes the importance of integrating environmental, social, and economic considerations—often referred to as the triple bottom line—into core business strategies. It explores how sustainable practices can lead to operational efficiencies, innovation, and competitive advantage.
- Electronic Commerce - The Strategic Perspective (Watson, Brethon, Pitt, and Zinkan)
- This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.
- Sustainability, Innovation, and Entrepreneurship
- This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.
- Construction Contracting - Business and Legal Principles
- This introduction to construction contracting as it applies to typical, every-day situations explains “theoretical” ideas in terms of what really happens in practice. It emphasizes the more common case law holdings and industry customs that help avoid troublesome legal issues during the completion of a project.
- Crawford Automation – A Guided Application of Structured Problem Solving (Thomson, Hollis, and Turnbull)
- This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts.
- Digital Accessibility as a Business Practice
- This book provides business leaders with the tools and knowledge needed to effectively enable digital accessibility in an organization through cultural change, raising awareness of its importance, and equipping employees with the specific tools and knowledge they need to address digital accessibility as part of their everyday work.
- Fundamentals of Global Strategy (de Kluyver)
- Creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students.
- Growth and Competitive Strategy in Three Circles
- Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
- International Business (LibreTexts)
- International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are.
- The Sustainable Business Case Book
- This text is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives.