A Primer on Sustainable Business
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"A Primer on Sustainable Business" is a comprehensive guide that introduces readers to the principles and practices of sustainability in the business context. The book emphasizes the importance of integrating environmental, social, and economic considerations—often referred to as the triple bottom line—into core business strategies. It explores how sustainable practices can lead to operational efficiencies, innovation, and competitive advantage. By adopting sustainable management approaches, businesses can not only reduce their ecological footprint but also enhance their reputation and long-term profitability. The primer provides practical insights and case studies, illustrating how organizations can implement sustainable initiatives effectively.
Thumbnail: Illuminated offices in Moscow. (Unsplash License; Mike Kononov via Unsplash)