13: Harnessing the Engine of Global Innovation
- Page ID
- 16735
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)- 13.0: Chapter Introduction
- This page explores the significance of research and development (R&D) in global innovation and its impact on corporate strategy and intellectual property. It highlights R&D organization, location, and the influence of technology on innovation, particularly in emerging markets. A case study on Unilever in Brazil demonstrates successful innovation through tailored products and strategies like “sachet marketing” to cater to low-income consumers.
- 13.1: An Introduction to Research and Development (R&D)
- This page discusses the significance of research and development (R&D) in corporate growth, highlighting Thomas Edison's role in its evolution and the competitive advantages it offers. It emphasizes the impact of government support through funding and partnerships, particularly in countries like China with stringent collaboration policies. The page notes the decline of U.S.
- 13.2: Intellectual Property Rights around the Globe
- This page discusses intellectual property (IP) as a crucial aspect of innovation, involving various forms like patents, trademarks, trade secrets, and copyrights, each with unique legal protections. It highlights the partnership between CH2M Hill and ADA Technologies in developing mercury control technology as an example of IP's importance. The U.S. Trade Representative monitors global IP enforcement, naming China for significant violations.
- 13.3: How to Organize and Where to Locate Research and Development Activities
- This page discusses the significance of innovation hubs that gather R&D labs and universities to foster collaboration and creativity. Companies face challenges in understanding local market needs but are globalizing R&D efforts to leverage local talent and reduce costs. Strategies from firms like HP and Whirlpool include appointing innovation mentors.
- 13.4: Increasing Speed and Effectiveness of International Innovation
- This page explores innovation in businesses, distinguishing between product and process innovations. It highlights open innovation models, including collaboration and innovation contests, with examples from Procter & Gamble and Shell. Eric von Hippel emphasizes that many innovations come from lead users and social networks facilitate idea-sharing.
- 13.5: Innovation for the Bottom of the Pyramid
- This page explores the Bottom of the Pyramid (BOP) concept, focusing on the potential for businesses to profit by catering to the four to five billion individuals living on less than $2 a day. While Professors Prahalad and Hart promote this market opportunity, Professor Karnani critiques it, favoring a model that views the poor as producers.
- 13.6: End-of-Chapter Questions and Exercises
- This page describes experiential exercises and ethical dilemmas in international business aimed at meeting AACSB standards. Activities include researching corporate R&D in BRIC markets, entering a Cornell essay competition on BOP, using YouTube resources about BOP, and analyzing ethical issues seen in projects like Nike's World Shoe Project.