Book: Retail Management (Lumen)
- Page ID
- 44956
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The course was developed to align with the Western Association of Food Chains (WAFC) learning outcomes for their Retail Management Certificate. It is intended to be a capstone course and covers various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service.
- Front Matter
- 1: Introduction to Retailing
- 2: Retail Environment Analysis
- 3: Multi-Channel Retailing
- 4: Identifying and Understanding Customer Behavior
- 5: Strategic Retail Planning and Management
- 6: Trade-Area Analysis and Site Selection
- 7: Information Systems in Retail and CRM Software
- 8: Retail Human Resources
- 9: Financial Strategies in Retail
- 10: Retail Operations- Managing the Store
- 11: Merchandise Management
- 12: Retail Pricing and Sales Strategies
- 13: Retail Image- Layout and Visual Merchandising
- 14: Integrated Marketing Communications and Promotions
- 15: Customer Service Strategies
- Back Matter