3: Multi-Channel Retailing Last updated Save as PDF Page ID 44961 3.1: Role of the Web to Retailers 3.2: Advantages and Disadvantages of Electronic Retailing 3.3: Mobile Apps and Customer Interaction 3.4: Introduction to Challenges of Multichannel Retailers 3.5: Multi-channel Factors to Consider 3.6: Customer Impressions and the Seamless Experience 3.7: Data to Support the Multichannel Shopping Experience 3.8: Putting It Together- Multi-Channel Retailing 3.9: Discussion- Multi-Channel Retailing 3.10: Why It Matters- Multi-Channel Retailing 3.11: Introduction to Single Channel, Multi-Channel, and Omni-Channel Retailing 3.12: Describing Retailers and Channels 3.13: Single Channel, Multi-Channel, and Omni-Channel Retailing 3.14: Key Differences Between Single Channel, Multi-Channel, and Omni-Channel Retailing 3.15: Introduction to Non-Store Retail Channels 3.16: Retailers and Non-store Channel Types 3.17: Comparison of Store, Catalog, and Internet Channels 3.18: Introduction to Electronic Retailing