Retail Management (Lumen)
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The course was developed to align with the Western Association of Food Chains (WAFC) learning outcomes for their Retail Management Certificate. It is intended to be a capstone course and covers various aspects of retail management and store operations including merchandising, operations, layout, store organization, site location, and customer service.
Front Matter
1: Introduction to Retailing
2: Retail Environment Analysis
3: Multi-Channel Retailing
4: Identifying and Understanding Customer Behavior
5: Strategic Retail Planning and Management
6: Trade-Area Analysis and Site Selection
7: Information Systems in Retail and CRM Software
8: Retail Human Resources
9: Financial Strategies in Retail
10: Retail Operations- Managing the Store
11: Merchandise Management
12: Retail Pricing and Sales Strategies
13: Retail Image- Layout and Visual Merchandising
14: Integrated Marketing Communications and Promotions
15: Customer Service Strategies
Back Matter