14: Integrated Marketing Communications and Promotions Last updated Save as PDF Page ID 44971 14.1: Introduction to the Integrated Marketing Communications Mix 14.2: Advertising in Retail 14.3: Sales Promotions in Retail 14.4: Direct Marketing in Retail 14.5: Online Media and Retail 14.6: Social Media and Retail 14.7: Other Media Elements 14.8: Putting It Together- Integrated Marketing Communications and Promotions 14.9: Discussion- Integrated Marketing Communications and Promotions 14.10: Why It Matters- Integrated Marketing Communications and Promotions 14.11: Introduction to Integrated Marketing Communications and Promotions 14.12: Customer Communication 14.13: Integrated Marketing Communications 14.14: Media Elements 14.15: Budget Calculations 14.16: Introduction to Communication Programs 14.17: Brand Equity 14.18: Marketing Communication Program (SMART)