14: Integrated Marketing Communications and Promotions Last updated Mar 16, 2021 Save as PDF 13.20: Product Layout 14.1: Introduction to the Integrated Marketing Communications Mix Page ID44971 ( \newcommand{\kernel}{\mathrm{null}\,}\) 14.1: Introduction to the Integrated Marketing Communications Mix14.2: Advertising in Retail14.3: Sales Promotions in Retail14.4: Direct Marketing in Retail14.5: Online Media and Retail14.6: Social Media and Retail14.7: Other Media Elements14.8: Putting It Together- Integrated Marketing Communications and Promotions14.9: Discussion- Integrated Marketing Communications and Promotions14.10: Why It Matters- Integrated Marketing Communications and Promotions14.11: Introduction to Integrated Marketing Communications and Promotions14.12: Customer Communication14.13: Integrated Marketing Communications14.14: Media Elements14.15: Budget Calculations14.16: Introduction to Communication Programs14.17: Brand Equity14.18: Marketing Communication Program (SMART)