14.9: Discussion- Integrated Marketing Communications and Promotions
Part 1
Your task is to write a short paragraph (no more than 300 words) discussing the positives and negatives of just one (1) of the following communications methods: It is important that you support both sides of your argument. Be sure and give existing examples when appropriate.
- In-Store Promotions
- Sales Promotions
- Direct Marketing
- Online Media
- Social Media
Part 2
For each discussion forum, students need to create an initial post, then look over the discussion posts of your other classmates and give at least two (2) thoughtful responses to two (2) different classmates (one per classmate), totaling a minimum of three (3) posts for forum, including your initial post.
You need to write more than just a few words like: “I agree” or “Sounds good” or “Well said.” You must write several sentences that are thoughtful and suitable for a proper discussion. It is also fitting to ask questions or politely challenge your classmates if you like. When in doubt, just remember: this is a “discussion,” not a series of opinion blogs.
Grading Rubric
Your participation in this discussion will be graded using the following rubric. Please review and keep it in mind as you prepare your assignment.
| Criteria | Not Evident | Developing | Exemplary | Points |
|---|---|---|---|---|
| Submit initial response |
0 pts
No response |
2 pts
Response does not fully address the prompt |
5 pts
Response thoughtfully addresses the prompt and invites response from peers. |
5 pts |
| Respond to at least two peers |
0 pts
No response to peers |
2
pts
Responded to only one peer |
5 pts
Responded to at least two peers |
5 pts |
| Total: | 10 pts |
Contributors and Attributions
- Discussion: Integrated Marketing Communications and Promotions. Provided by : Lumen Learning. License : CC BY: Attribution
- Revision and adaptation. Authored by : Jameson Gurley. Provided by : Lumen Learning. License : CC BY: Attribution