4: Identifying and Understanding Customer Behavior Last updated Save as PDF Page ID 44962 4.1: Habitual Decision-Making 4.2: Introduction to Understanding Customers 4.3: Target Markets 4.4: Meeting the Needs of Specific Groups 4.5: Introduction to Describing Customers 4.6: Demographic Measurements 4.7: Consumer Lifestyle Factors 4.8: Motivation, Attitude, and Buying Choices 4.9: Introduction to Target Market Planning 4.10: Brand Community 4.11: Why It Matters- Identifying and Understanding Customer Behavior 4.12: Differentiated, Mass, and Concentrated Marketing Strategies 4.13: Predicting a Retail Strategy Mix 4.14: Putting It Together- Identifying and Understanding Customer Behavior 4.15: Introduction to the Customer Decision-Making Process 4.16: Steps of the Buying Process 4.17: Conflicting Needs of Customers 4.18: Information Used in Buying Decisions 4.19: Multi-attribute Model 4.20: Introduction to Models of the Buying Process 4.21: Increasing Sales with Extended Problem Solving 4.22: Increasing Sales with Limited Problem Solving