4: Identifying and Understanding Customer Behavior Last updated Mar 16, 2021 Save as PDF 3.18: Introduction to Electronic Retailing 4.1: Habitual Decision-Making Page ID44962 ( \newcommand{\kernel}{\mathrm{null}\,}\) 4.1: Habitual Decision-Making4.2: Introduction to Understanding Customers4.3: Target Markets4.4: Meeting the Needs of Specific Groups4.5: Introduction to Describing Customers4.6: Demographic Measurements4.7: Consumer Lifestyle Factors4.8: Motivation, Attitude, and Buying Choices4.9: Introduction to Target Market Planning4.10: Brand Community4.11: Why It Matters- Identifying and Understanding Customer Behavior4.12: Differentiated, Mass, and Concentrated Marketing Strategies4.13: Predicting a Retail Strategy Mix4.14: Putting It Together- Identifying and Understanding Customer Behavior4.15: Introduction to the Customer Decision-Making Process4.16: Steps of the Buying Process4.17: Conflicting Needs of Customers4.18: Information Used in Buying Decisions4.19: Multi-attribute Model4.20: Introduction to Models of the Buying Process4.21: Increasing Sales with Extended Problem Solving4.22: Increasing Sales with Limited Problem Solving