3.15: Introduction to Non-Store Retail Channels
What you’ll learn to do: Describe a wide variety of non-store retail channels
It’s easy to confuse “retail” with the brick & mortar store experience. Or, if thinking of non-store retailing, extend “retail” only to the on-line domain. But, it’s important to expand this consideration to include multiple alternative outlets to get an understanding of the wide breadth of retailing, outside store formats, including: e-commerce, catalogues, and even vending.
Contributors and Attributions
CC licensed content, Original
- Introduction to Non-Store Retail Channels. Authored by : Patrick Williams. Provided by : Lumen Learning. License : CC BY: Attribution