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Principles of Marketing (LibreTexts)

Principles of Marketing (LibreTexts)

Last updated

Jul 26, 2023
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- Front Matter

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LibreTexts

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Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

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