Search
- Filter Results
- Location
- Classification
- Include attachments
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/08%3A_Using_Marketing_Channels_to_Create_Value_for_Customers/08.2%3A_Typical_Marketing_ChannelsYou can buy a pair of Levi’s from a retailer such as Kohl’s, or you can buy a pair directly from Levi’s at one of the outlet stores it owns around the country. The key is understanding the different t...You can buy a pair of Levi’s from a retailer such as Kohl’s, or you can buy a pair directly from Levi’s at one of the outlet stores it owns around the country. The key is understanding the different target markets for your product and designing the best channel to meet the needs of customers in each. The banana company Chiquita found itself in the bad position of having to pay off rebels in Colombia to prevent them from seizing the banana plantations of one of its subsidiaries.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/08%3A_Using_Marketing_Channels_to_Create_Value_for_Customers/08.5%3A_Channel_DynamicsIn a vertical marketing system, channel members formally agree to closely cooperate with one another. (You have probably heard the saying, “If you can’t beat ’em, join ’em.”) A vertical marketing syst...In a vertical marketing system, channel members formally agree to closely cooperate with one another. (You have probably heard the saying, “If you can’t beat ’em, join ’em.”) A vertical marketing system can also be created by one channel member taking over the functions of another member; this is a form of disintermediation known as vertical integration.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/08%3A_Using_Marketing_Channels_to_Create_Value_for_Customers/08.3%3A_Functions_Performed_by_Channel_PartnersHowever, the type of product, the demand for it, marketing conditions, and the clout of the various organizations in its marketing channel can affect the contract terms channel members are willing to ...However, the type of product, the demand for it, marketing conditions, and the clout of the various organizations in its marketing channel can affect the contract terms channel members are willing to agree to.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/08%3A_Using_Marketing_Channels_to_Create_Value_for_Customers/08.6%3A_Discussion_Questions_and_ActivitiesDirect to consumer advertising for pharmaceuticals is a pull strategy, designed to get consumers to ask their doctors to prescribe certain medications. Of the channel functions described in the chapte...Direct to consumer advertising for pharmaceuticals is a pull strategy, designed to get consumers to ask their doctors to prescribe certain medications. Of the channel functions described in the chapter, which is the most important and why? Describe a time in which you did business with a company and received conflicting information from its different channels (for example, a store’s Web site versus a visit to the store).
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/04%3A_Business_Buying_Behavior/04.7%3A_Discussion_Questions_and_ActivitiesThe plant supervisor tells the purchasing agent that a new forklift is needed and asks the purchasing agent to get three bids on new ones with similar features. A major office equipment manufacturer a...The plant supervisor tells the purchasing agent that a new forklift is needed and asks the purchasing agent to get three bids on new ones with similar features. A major office equipment manufacturer and an airline once teamed up to offer a special deal: Buy a copier/printer and get a free round-trip ticket anywhere in the United States where the airline flies.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/04%3A_Business_Buying_Behavior/04.3%3A_Buying_CentersThe other people who provide input are users, or the people and groups within the organization that actually use the product; influencers, or people who may or may not use the product but have experie...The other people who provide input are users, or the people and groups within the organization that actually use the product; influencers, or people who may or may not use the product but have experience or expertise that can help improve the buying decision; gatekeepers, or people who will decide if and when a seller gets access to members of the buying center; and deciders, or the people who make the final purchasing decision.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/09%3A_Using_Supply_Chains_to_Create_Value_for_Customers/09.2%3A_Demand_Planning_and_Inventory_ControlBy sharing more than just basic transaction information, companies can see how well operations are proceeding, how products are flowing through the chain, how well the partners are performing and coop...By sharing more than just basic transaction information, companies can see how well operations are proceeding, how products are flowing through the chain, how well the partners are performing and cooperating with one another, and the extent to which value is being built in to the product.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/11%3A_Integrated_Marketing_Communications_and_the_Changing_Media_Landscape/11.8%3A_Discussion_Questions_and_ActivitiesIn your opinion, what are the advantages and disadvantages of advertising on the radio, in magazines, on television, through direct marketing, and on the Internet? Give an example of an organization’s...In your opinion, what are the advantages and disadvantages of advertising on the radio, in magazines, on television, through direct marketing, and on the Internet? Give an example of an organization’s promotional strategy and how it gets consumers to select it, pay attention to it, and retain it as intended. Identify your three favorite and least favorite commercials and explain why you like or don’t like each one.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/10%3A_Gathering_and_Using_Information-_Marketing_Research_and_Market_Intelligence/10.3%3A_Discussion_Questions_and_ActivitiesHow would your answer change if your organization was considering a community in a remote area of Nicaragua? (By the way, this question is based on a real situation involving Living Water Internationa...How would your answer change if your organization was considering a community in a remote area of Nicaragua? (By the way, this question is based on a real situation involving Living Water International, a student project at Baylor University and funded by 3M that examined Somotillo, Nicaragua, and a study done in Kenya by Boston University’s School of Public Health).
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/11%3A_Integrated_Marketing_Communications_and_the_Changing_Media_Landscape/11.2%3A_The_Promotion_(Communication)_MixWhile other techniques such as product placement and sponsorships, especially of events and experiences, tend to generate a lot of PR, the growth of expenditures and importance of sponsorships are so ...While other techniques such as product placement and sponsorships, especially of events and experiences, tend to generate a lot of PR, the growth of expenditures and importance of sponsorships are so critical for so many companies that it is often considered a separate component in the communication mix.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/14%3A_Customer_Satisfaction_Loyalty_and_Empowerment/14.5%3A_Discussion_Questions_and_ActivitiesDo you think some consumers are just more prone to be loyal to companies and other consumers are not? Some experts are beginning to question the value of immediately responding to every tweeted compla...Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Some experts are beginning to question the value of immediately responding to every tweeted complaint with something free, arguing that consumers are wise to the ways of companies and tweeting false complaints in the hopes of getting something free. You will have to go through more than just the main landing page—click on the current contests and other pages to get all the data you need.
