16: The Marketing Plan Last updated Jul 26, 2023 Save as PDF 15.4: Discussion Questions and Activities 16.2: Marketing Planning Roles Page ID15989 AnonymousLibreTexts ( \newcommand{\kernel}{\mathrm{null}\,}\) 16.2: Marketing Planning Roles16.3: Functions of the Marketing Plan16.4: Forecasting16.5: Ongoing Marketing Planning and Evaluation16.6: Discussion Questions and Activities16.1: 16. The Marketing Plan