Introductory Business
- Page ID
- 53145
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)These texts will expose students to business terminology, concepts, and current business practices. We will help you establish a viable business vocabulary, foster critical and analytical thinking, and refine your business decision-making skills. You will acquire these skills by the reading materials, exercises, and research assignments that simulate today's workplace. These texts will aid in fine tuning your direction and choice of career in business.
- Book: Introduction to Business (OpenStax)
- This text covers the scope and sequence of most introductory business courses. It provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts.
- Front Matter
- 1: Understanding Economic Systems and Business
- 2: Making Ethical Decisions and Managing a Socially Responsible Business
- 3: Competing in the Global Marketplace
- 4: Forms of Business Ownership
- 5: Entrepeneurship- Starting and Managing Your Own Business
- 6: Management and Leadership in Today's Organizations
- 7: Designing Organizational Structures
- 8: Managing Human Resources and Labor Relations
- 9: Motivating Employees
- 10: Achieving World-Class Operations Management
- 11: Creating Products and Pricing Strategies to Meet Customers' Needs
- 12: Distributing and Promoting Products and Services
- 13: Using Technology to Manage Information
- 14: Using Financial Information and Accounting
- 15: Understanding Money and Financial Institutions
- 16: Understanding Financial Management and Securities Markets
- 17: Your Career in Business
- 18: Appendix - Understanding the Legal and Tax Environment
- Back Matter
- Book: Fundamentals of Business (Skripak)
- This book is intended to serve customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.
- Front Matter
- 1: Teamwork in Business
- 2: The Foundations of Business
- 3: Economics and Business
- 4: Ethics and Social Responsibility
- 5: Business in a Global Environment
- 6: Forms of Business Ownership
- 7: Entrepreneurship - Starting a Business
- 8: Management and Leadership
- 9: Structuring Organizations
- 10: Operations Management
- 11: Motivating Employees
- 12: Managing Human Resources
- 13: Union
- 14: Marketing - Providing Value to Customers
- 15: Pricing Strategy
- 16: Hospitality and Tourism
- 17: Accounting and Financial Information
- 18: Personal Finances
- Back Matter
- Book: Exploring Business
- The goal of this textbook is simple: introduce students to business in an exciting way.
- Front Matter
- 1: The Foundations of Business
- 2: Business Ethics and Social Responsibility
- 3: Business in a Global Environment
- 4: Selecting a Form of Business Ownership
- 5: The Challenges of Starting a Business
- 6: Managing for Business Success
- 7: Recruiting, Motivating, and Keeping Quality Employees
- 8: Teamwork and Communications
- 9: Marketing- Providing Value to Customers
- 10: Product Design and Development
- 11: Operations Management in Manufacturing and Service Industries
- 12: The Role of Accounting in Business
- 13: Managing Financial Resources
- 14: Personal Finances
- 15: Managing Information and Technology
- 16: The Legal and Regulatory Environment of Business
- Back Matter
- Book: Introduction to Business (Lumen)
- This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business progra
- Front Matter
- 1: The Role of Business
- 2: Economic Environment
- 3: Global Environment
- 4: Financial Markets and System
- 5: Legal Environment
- 6: Business Ethics and Corporate Social Responsibility
- 7: Business Ownership
- 8: Entrepreneurship
- 9: Management
- 10: Motivating Employees
- 11: Teamwork and Communication
- 12: Managing Process
- 13: Marketing Function
- 14: Marketing Mix
- 15: Human Resource Management
- 16: Accounting and Finance
- 17: Using Technology to Manage Business Information
- 18: Salty Pawz Case-Study Information
- Back Matter
- Book: Building Strategy and Performance
- This text discusses how to deliver strategy powerfully over a sustained period of time and helps you to show your students where the levers are that they can control and how to choose what to do, when, and how much to achieve their specific goals. This book effectively outlines the dynamics of strategy, how one drives performance - past, today and into the future. It shows what causes performance to improve or deteriorate and what your students can do to change this trajectory for the better.
- Front Matter
- 1: Performance Through Time
- 2: Resources- Vital Drivers of Performance
- 3: Resources and Bathtub Behavior
- 4: Handling Interdependence Between Resources
- 5: Building and Managing the Strategic Architecture
- 6: You Need Quality Resources as Well as Quantity
- 7: Managing Rivalry for Customers and Other Resources
- 8: Intangible Resources and Capabilities
- 9: Going Forward
- Back Matter
- Customer Centric Strategy 1e (Shields)
- Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that.
- Front Matter
- Chapter 1: Defining Customer Centricity
- Chapter 2: Being a Customer Service Representative (CSR)
- Chapter 3: Managing a Customer Service Team
- Chapter 4: Using Contact Center Technology to improve CX
- Chapter 5: Working in a Customer Contact Center
- Chapter 6: Managing a Customer Contact Center
- Chapter 7: Designing Products, Services, and Processes with Customers in Mind
- Chapter 8: Leading a Customer Centric Strategy
- Back Matter