13: Marketing Function Last updated Save as PDF Page ID 3678 Boundless Boundless 13.1: Why It Matters- Marketing Function 13.2: Role of Customers All marketing centers on creating, delivering, and communicating value to the customer. In this section you’ll learn why customers play such an important role in a business’s marketing activities. 13.3: Segmentation and Targeting 13.4: Marketing Mix Introduction 13.5: Putting It Together- Marketing Function