Book: Fundamentals of Business (Skripak)
- Page ID
- 18181
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This book is intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.
Front Matter
1: Teamwork in Business
2: The Foundations of Business
3: Economics and Business
4: Ethics and Social Responsibility
5: Business in a Global Environment
6: Forms of Business Ownership
7: Entrepreneurship - Starting a Business
8: Management and Leadership
9: Structuring Organizations
10: Operations Management
11: Motivating Employees
12: Managing Human Resources
13: Union
14: Marketing - Providing Value to Customers
15: Pricing Strategy
16: Hospitality and Tourism
17: Accounting and Financial Information
18: Personal Finances
Back Matter