Book: Principles of Management (OpenStax)
- Page ID
- 12854
This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
Front Matter
- 1: Managing and Performing
- 2: Managerial Decision-Making
- 3: The History of Management
- 4: External and Internal Organizational Environments and Corporate Culture
- 5: Ethics, Corporate Responsibility, and Sustainability
- 6: International Management
- 7: Entrepreneurship
- 8: Strategic Analysis - Understanding a Firm’s Competitive Environment
- 9: The Strategic Management Process - Achieving and Sustaining Competitive Advantage
- 10: Organizational Structure and Change
- 11: Human Resource Management
- 12: Diversity in Organizations
- 13: Leadership
- 14: Work Motivation for Performance
- 15: Managing Teams
- 16: Managerial Communication
- 17: Organizational Planning and Controlling
- 18: Management of Technology and Innovation
Back Matter