Principles of Management (OpenStax)
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This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
Front Matter
1: Managing and Performing
2: Managerial Decision-Making
3: The History of Management
4: External and Internal Organizational Environments and Corporate Culture
5: Ethics, Corporate Responsibility, and Sustainability
6: International Management
7: Entrepreneurship
8: Strategic Analysis - Understanding a Firm’s Competitive Environment
9: The Strategic Management Process - Achieving and Sustaining Competitive Advantage
10: Organizational Structure and Change
11: Human Resource Management
12: Diversity in Organizations
13: Leadership
14: Work Motivation for Performance
15: Managing Teams
16: Managerial Communication
17: Organizational Planning and Controlling
18: Management of Technology and Innovation
Back Matter