4: Customer-Focused Marketing Strategies
- Page ID
- 74883
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- Chapter 10: Products and Pricing
- 10.1: Introduction
- 10.2: The Marketing Concept
- 10.3: Creating a Marketing Strategy
- 10.4: Developing a Marketing Mix
- 10.5: Buyer Behavior
- 10.6: Market Segmentation
- 10.7: What is a Product?
- 10.8: Creating Products That Deliver Value
- 10.9: The Product Life Cycle
- 10.10: Pricing Strategies and Future Trends
- 10.11: Trends in Developing Products and Pricing
- Chapter 11: Distribution and Promotion
- 11.1: Introduction
- 11.2: The Nature and Functions of Distribution (Place)
- 11.3: Wholesaling
- 11.4: The Competitive World of Retailing
- 11.5: Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
- 11.6: Promotion Strategy
- 11.7: The Huge Impact of Advertising
- 11.8: The Importance of Personal Selling
- 11.9: Sales Promotion
- 11.10: Public Relations Helps Build Goodwill
- 11.11: Trends in Social Media
- 11.12: Trends in E-Commerce