9.1: Entrepreneurial Marketing and Sales Last updated Save as PDF Page ID 73911 9.1.1: Introduction 9.1.2: Entrepreneurial Marketing and the Marketing Mix 9.1.3: Market Research, Market Opportunity Recognition, and Target Market 9.1.4: Marketing Techniques and Tools for Entrepreneurs 9.1.5: Entrepreneurial Branding 9.1.6: Marketing Strategy and the Marketing Plan 9.1.7: Sales and Customer Service 9.1.8: Key Terms 9.1.9: Summary 9.1.10: Review Questions 9.1.11: Discussion Questions 9.1.12: Case Questions 9.1.13: Suggested Resources