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What are the differences between traditional and entrepreneurial marketing?
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What is a target market? Why is it important to know the target before creating the marketing mix?
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What are the components of the marketing mix? Explain each component.
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What is the difference between pricing a product based on what a competitors charge and pricing a product based on the company’s costs?
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. Who is the target market? What are their 7Ps?
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What is market research? Why is it important to do research before you start a business?
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How does primary data differ from secondary data?
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How does STP help entrepreneurs?
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How does guerrilla marketing differ from viral marketing?
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What types of activities are involved in digital marketing? Choose one and explain.
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What is a brand? Why is it important to work toward gaining recognition for the brand, especially for a start-up brand?
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How does a tagline help with positioning?
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How does a marketing plan help an entrepreneur?
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What is the difference between a marketing objective and a marketing strategy?
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What are the steps in the sales process?
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How does customer service impact sales of a new business?