Chapter 9: Marketing to the Customer
- Page ID
- 73910
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- 9.1: Entrepreneurial Marketing and Sales
- 9.1.1: Introduction
- 9.1.2: Entrepreneurial Marketing and the Marketing Mix
- 9.1.3: Market Research, Market Opportunity Recognition, and Target Market
- 9.1.4: Marketing Techniques and Tools for Entrepreneurs
- 9.1.5: Entrepreneurial Branding
- 9.1.6: Marketing Strategy and the Marketing Plan
- 9.1.7: Sales and Customer Service
- 9.1.8: Key Terms
- 9.1.9: Summary
- 9.1.10: Review Questions
- 9.1.11: Discussion Questions
- 9.1.12: Case Questions
- 9.1.13: Suggested Resources
- 9.2: Marketing Strategy
- 9.2.1: Chapter Introduction
- 9.2.2: The Importance of a Marketing Strategy
- 9.2.3: The Marketing Strategy Process
- 9.2.4: Segmentation and the Target Market
- 9.2.5: Differentiation and Positioning
- 9.2.6: Marketing Strategy and Product
- 9.2.7: Marketing Strategy and Price
- 9.2.8: Marketing Strategy and Place
- 9.2.9: Marketing Strategy and Promotion
- 9.2.10: The Three Threads