Bus 230: International Marketing
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Front Matter
1: Introduction to International Marketing
2: International Business and Trade
3: Ethics in Business
4: Social and Cultural Environment
5: The Economic and Political Environment
6: Economic Development in the World
7: Global Market Planning
8: Global Market Entry Modes
9: Global Products
10: Global Branding
11: Global Channels and Supply Chains
12: Global Promotions
13: Global Pricing
14: Research and APA Documentation Style
15: The International Marketing Plan
16: Appendix- Global Marketing Research
Back Matter