10: Global Branding Last updated May 26, 2024 Save as PDF 9.6: Global Innovation at the BOP 10.1: Global Branding Summary Page ID111810 Babu John-MariadossTexas Tech University ( \newcommand{\kernel}{\mathrm{null}\,}\) 10.1: Global Branding Summary10.2: Formulating a Global Brand Strategy10.3: Global Branding10.4: Global Brand Structures10.5: Determinants of Global Brand Structure10.6: Managing Key Strategic Brands