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- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/05%3A_Economic_Development_in_the_World
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/zz%3A_Back_Matter
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/10%3A_Global_Channels_and_Supply_Chains/10.01%3A_Global_Channels_and_Supply_Chains_SummaryCompanies that compete primarily on the basis of operational effectiveness typically focus on creating supply chains that deliver goods and services to consumers as quickly and inexpensively as possib...Companies that compete primarily on the basis of operational effectiveness typically focus on creating supply chains that deliver goods and services to consumers as quickly and inexpensively as possible. Customer-intimate companies must be able to add and delete products and services as customer needs change; product leadership companies must be able to adapt their supply chains to changes in technology and to capitalize on new ideas.
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/02%3A_International_Business_and_Trade/2.01%3A_International_Business_and_Trade_SummaryA country’s balance of payments is a record of its economic transactions with the rest of the world; this record shows whether a country has a trade surplus (value of exports exceeds value of imports)...A country’s balance of payments is a record of its economic transactions with the rest of the world; this record shows whether a country has a trade surplus (value of exports exceeds value of imports) or a trade deficit (value of imports exceeds value of exports).
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/08%3A_Global_Products/8.01%3A_Global_Products_SummaryA local product is available in a single country; a global product meets the wants and needs of a global market. The strategic alternative(s) that a particular company chooses will depend on the produ...A local product is available in a single country; a global product meets the wants and needs of a global market. The strategic alternative(s) that a particular company chooses will depend on the product and the need it serves, customer preferences and purchasing power, and the costs of adaptation versus standardization.
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/09%3A_Global_Branding/9.03%3A_Global_BrandingAt the same time, however, each country website has the same look and feel of the main corporate website to preserve the overall brand. One of the key decisions that must be made when marketing intern...At the same time, however, each country website has the same look and feel of the main corporate website to preserve the overall brand. One of the key decisions that must be made when marketing internationally is how to set up the structure of the marketing organization in the company—centralized or decentralized.
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/05%3A_Economic_Development_in_the_World/5.05%3A_The_Developing_WorldFor example, twenty years ago, a passerby looking at the metal shanties on the sides of the streets of Mumbai, India, or Jakarta, Indonesia, would see abject poverty in terms of the living conditions;...For example, twenty years ago, a passerby looking at the metal shanties on the sides of the streets of Mumbai, India, or Jakarta, Indonesia, would see abject poverty in terms of the living conditions; today, that same passerby peering inside the small huts would see the flicker of a computer screen and almost all the urban dwellers—in and around the shanties—sporting cell phones.
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/07%3A_Global_Market_Entry_Modes/7.07%3A_Joint_VenturesThe partners in an equity joint venture each contribute capital and resources in exchange for an equity stake and share in any resulting profits. (In a nonentity joint venture, there is no contributio...The partners in an equity joint venture each contribute capital and resources in exchange for an equity stake and share in any resulting profits. (In a nonentity joint venture, there is no contribution of capital to form a new entity.) As of 2010, equity joint ventures between a Chinese company and a foreign partner require a minimum equity investment by the foreign partner of at least 33 to 70 percent of the equity, but there’s no minimum investment set for the Chinese partner.
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/01%3A_Introduction_to_International_Marketing/1.09%3A_The_Globalization_DebateThese ten factors had powerful roles in making the world smaller, but each worked in isolation until, Freidman writes, the convergence of three more powerful forces: (1) new software and increased pub...These ten factors had powerful roles in making the world smaller, but each worked in isolation until, Freidman writes, the convergence of three more powerful forces: (1) new software and increased public familiarity with the Internet, (2) the incorporation of that knowledge into business and personal communication, and (3) the market influx of billions of people from Asia and the former Soviet Union who want to become more prosperous—fast.
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/11%3A_Global_Promotions/11.04%3A_Global_Communication_StrategiesOne of the more recent offers the company created—all around the world—is the marinated hot and crispy chicken that is “crrrrisp and crunchy on the outside, and soft and juicy on the inside.” In India...One of the more recent offers the company created—all around the world—is the marinated hot and crispy chicken that is “crrrrisp and crunchy on the outside, and soft and juicy on the inside.” In India, KFC offers a regular Pepsi with this at just 39 rupees.
- https://biz.libretexts.org/Bookshelves/Marketing/Core_Principles_of_International_Marketing_(Mariadoss)/01%3A_Introduction_to_International_Marketing/1.07%3A_Challenges_of_Global_MarketingEthics: Arguably the most substantial of the challenges faced by MNCs, ethics have historically played a dramatic role in the success or failure of global players. Combining these four challenges for ...Ethics: Arguably the most substantial of the challenges faced by MNCs, ethics have historically played a dramatic role in the success or failure of global players. Combining these four challenges for global corporations with the inherent opportunities presented by a global economy, companies are encouraged to chase the opportunities while carefully controlling the risks to capture the optimal amount of value.
