7: Global Market Planning Last updated May 26, 2024 Save as PDF 6.6: Emerging Markets 7.1: Global Market Planning Summary Page ID111783 Babu John-MariadossTexas Tech University ( \newcommand{\kernel}{\mathrm{null}\,}\) 7.1: Global Market Planning Summary7.2: Measuring Market Attractiveness7.3: Global Market Opportunity Assessment – PESTEL Analysis7.4: Global Market Opportunity Assessment – CAGE Analysis7.5: Global Market Opportunity Assessment – Scenario Planning and Analysis7.6: Selecting the Countries to Enter7.7: Global Market Segmentation7.8: Using Demographics to Guide Global Marketing Strategy7.9: Target Market Selection7.10: Global Positioning7.11: Basics of Positioning