1: Introduction to International Marketing Last updated May 26, 2024 Save as PDF Licensing 1.1: Introduction to International Marketing Summary Page ID111742 Babu John-MariadossTexas Tech University ( \newcommand{\kernel}{\mathrm{null}\,}\) 1.1: Introduction to International Marketing Summary1.2: Defining Marketing1.3: Defining International Marketing1.4: The Motivation for International Marketing1.5: Stages in International Marketing1.6: Why International Marketing Matters1.7: Challenges of Global Marketing1.8: What is Globalization1.9: The Globalization Debate1.10: Standardization and Customization