16.6: Key Terms
- Page ID
- 99403
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)| Words (or words that have the same definition) | The definition is case sensitive | (Optional) Image to display with the definition [Not displayed in Glossary, only in pop-up on pages] | (Optional) Caption for Image | (Optional) External or Internal Link | (Optional) Source for Definition |
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| (Eg. "Genetic, Hereditary, DNA ...") | (Eg. "Relating to genes or heredity") |  |
The infamous double helix | https://bio.libretexts.org/ | CC-BY-SA; Delmar Larsen |
| Word(s) | Definition | Image | Caption | Link | Source |
|---|---|---|---|---|---|
| affiliates | people or companies that earn a commission for driving traffic to another person’s or company’s website where they make a purchase | ||||
| blog | an online journal of interests, beliefs, and other topics published by a person, a group of people, or an organization | ||||
| bounce rate | a metric that online marketers use to measure what percentage of visitors who visit the site, view one page, and then leave | ||||
| call center | a centralized space where agents or representatives answer inbound calls and place outbound calls | ||||
| catalog marketing | also known as direct mail order and is one of the oldest forms of promotion, which typically includes a variety of products often vividly displayed in a high-gloss magazine-like format | ||||
| click-through rate (CTR) | the percentage of people who click on an online ad | ||||
| client reviews | involve feedback that a customer or client posts directly to a platform that can accessed by consumers during the buying process | ||||
| content marketing | creating and distributing online content that is valuable and relevant to a company’s target customers | ||||
| conversions | happen when a company turns a visitor into a customer | ||||
| cost per acquisition (CPA) | also known as cost per action or cost per conversion, relates to the aggregate or cumulative cost of acquiring a customer and can be measured by channel or campaign | ||||
| cost per click (CPC) | the cost companies pay search engines for each click that a search advertisement receives, which is based on the keywords a company bids on | ||||
| direct marketing | using communication tools that directly engage with individual consumers for the ultimate purpose of calling them to take some marketing action | ||||
| direct-mail marketing | a type of direct marketing that involves marketers sending mail directly to people’s homes or places of business; for example, catalogs and postcards | ||||
| direct-response television marketing | a type of direct marketing that is designed to compel viewers to take some immediate action such, as calling a phone number or visiting a website presented during a television commercial | ||||
| email marketing | a type of direct marketing that is highly personal and designed to build relationships with consumers | ||||
| impression | when users see an online ad | ||||
| integrated social media marketing | involves creating a clear, consistent, and synergistic message across all social media platforms | ||||
| marketing emails | emails that are promotional in nature and typically involve a marketing offer | ||||
| mobile marketing | using multiple digital marketing channels that are designed to reach consumers on their smartphones and tablets | ||||
| mobile-friendly emails | emails whose images, text, and links display in a way that is easy to read when accessed via a mobile device | ||||
| new visitors | people who are first visiting your website, also known as new users | ||||
| online direct marketing | uses a rich collection of online tools, such as websites and email, to target individual consumers with an offer designed to compel consumers to take some action, such as visit a website or make an online purchase | ||||
| online video marketing | involves creating videos that tell a story about a product, company, or brand that is designed to drive consumer engagement through activities such as liking, sharing, and retweeting | ||||
| organic search | the list of websites on a search engine results page that have not been paid for by marketers | ||||
| page views | a metric related to how many total pages have been viewed on your website | ||||
| paid search | a type of digital advertising where marketers pay search engines like Google and Bing to place their ads in sponsored spots at the top or bottom of a search results page | ||||
| paid social | a type of digital marketing advertising where a company pays a social media company to display a digital advertisement to targeted customers on its platform | ||||
| podcasts | often free, on-demand, downloadable audio recordings that cover a variety of topics and are typically made available on a weekly or monthly basis | ||||
| responsive web design | designing a website that is configured to adapt to any device, making it easy for visitors to read and interact with its features | ||||
| returning visitors | visitors or users who have been to your website before | ||||
| sales funnel | a visual representation of the customer journey from product awareness to product purchase | ||||
| search trends | data points that indicate how frequently a term is searched | ||||
| seminars | a tool that allows companies to share their expertise and knowledge related to a topic, issue, or industry; can be done in person or virtually | ||||
| SERP (Search Engine Results Page) | the list of search results that displays on a search engine’s page after someone enters key search terms into a search query box | ||||
| session | a collection of interactions that occur on a company’s website | ||||
| social engagement | relates to the number of actions that social media users take in direct relation to your company, brand, or product | ||||
| social media marketing | using social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter, to deliver content that drives engagement with your brand | ||||
| telemarketing | a type of direct marketing that involves a company representative placing or answering customer phone calls with the intention of guiding the consumer toward making a purchase | ||||
| trade shows | exhibition events that provide companies the opportunity to present themselves and their products and services to industry peers | ||||
| traffic by source | means paying attention to the site from which the website traffic came | ||||
| website marketing | The promotion of a website that results in driving traffic or visitors to the site to learn more about the product or company or to make a purchase | ||||
| website traffic | the total number of visitors to a company’s website |