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- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/02%3A_Understanding_the_Marketplace/07%3A_Marketing_in_a_Global_Environment/7.00%3A_In_the_Spotlight2 But the advertisements and the specific Pumpkin Spice Latte formula were modified from what you see in the United States because they were specifically crafted for each of the company’s global marke...2 But the advertisements and the specific Pumpkin Spice Latte formula were modified from what you see in the United States because they were specifically crafted for each of the company’s global markets. The company promotes its Milan location as a cup of coffee and an experience. “Milan Roastery is the crown jewel of Starbucks global retail footprint—a place where Italian customers can come to discover the art and science of coffee in a breath-taking environment.” 6
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/02%3A_Understanding_the_Marketplace/06%3A_Marketing_Research_and_Market_Intelligence/6.00%3A_In_the_SpotlightAdditionally, parents are more likely to encourage girls to play dress-up (83 percent for girls, 17 percent for boys), dance (81 percent for girls, 15 percent for boys), and bake (80 percent for girls...Additionally, parents are more likely to encourage girls to play dress-up (83 percent for girls, 17 percent for boys), dance (81 percent for girls, 15 percent for boys), and bake (80 percent for girls, 20 percent for boys), while they suggest computer coding (71 percent for boys, 29 percent for girls) and sports for boys (76 percent for boys, 24 percent for girls).
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/03%3A_Product_Promotion_Price_and_Place/10%3A_Maintaining_a_Competitive_Edge_with_New_Offerings/10.00%3A_In_the_SpotlightOne such campaign that was launched during the holiday season in China focused on the Advent calendar despite the fact that the observance of Advent is primarily a Western tradition. Later in this cha...One such campaign that was launched during the holiday season in China focused on the Advent calendar despite the fact that the observance of Advent is primarily a Western tradition. Later in this chapter, we’re going to explore some measurement metrics for determining the success of new product launches, but one immediate indicator that a product launch was successful is a quick sellout.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/03%3A_Product_Promotion_Price_and_Place/17%3A_Distribution-_Delivering_Customer_Value/17.00%3A_In_the_SpotlightFigure 17.1 Marketers need to determine distribution strategies that gets their products in the hands of consumers, like the partnership between Whole Foods and Outstanding Foods. (credit: modificatio...Figure 17.1 Marketers need to determine distribution strategies that gets their products in the hands of consumers, like the partnership between Whole Foods and Outstanding Foods. (credit: modification of work “Whole Foods Market Full Middle Eastern Food Shelves” by Raed Mansour/flickr, CC BY 2.0)
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/03%3A_Product_Promotion_Price_and_Place/19%3A_Sustainable_Marketing-_The_New_Paradigm/19.00%3A_In_the_Spotlight2 Consumers, employees, and other interested parties are now holding businesses to higher standards: 74 percent of consumers agree that conducting ethical practices is an important reason to support a...2 Consumers, employees, and other interested parties are now holding businesses to higher standards: 74 percent of consumers agree that conducting ethical practices is an important reason to support a company or brand; 65 percent of employees believe that businesses should leave their employees better off through work; and 81 percent of sustainable investment indexes outperformed comparable benchmarks in 2020.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/03%3A_Product_Promotion_Price_and_Place/16%3A_Direct_Online_Social_Media_and_Mobile_Marketing/16.11%3A_Closing_Company_CasePublix is employee-owned, and the pride and dedication of its employees shows in the daily interactions with customers and the communities it serves. Each Publix location was tasked with getting its m...Publix is employee-owned, and the pride and dedication of its employees shows in the daily interactions with customers and the communities it serves. Each Publix location was tasked with getting its merchandise uploaded on its website, and Instacart was quickly hiring employees to shop for and deliver groceries to homes across its market area.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/03%3A_Product_Promotion_Price_and_Place/14%3A_The_Promotion_Mix-_Advertising_and_Public_Relations/14.09%3A_Applied_Marketing_Knowledge-_Discussion_QuestionsList the objectives of advertising. Explain the five approaches to creating a marketing budget. List the tools used for public relations and explain how each of these are used. List the tools used for...List the objectives of advertising. Explain the five approaches to creating a marketing budget. List the tools used for public relations and explain how each of these are used. List the tools used for publicity and explain how each is used.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/03%3A_Product_Promotion_Price_and_Place/12%3A_Pricing_Products_and_Services/12.09%3A_Applied_Marketing_Knowledge-_Discussion_QuestionsYou can do this online, in the store, or with a physical flyer. Apply what you have learned to how you personally respond to those strategies. Consider what products the penetration-price strategy and...You can do this online, in the store, or with a physical flyer. Apply what you have learned to how you personally respond to those strategies. Consider what products the penetration-price strategy and the price-skimming strategy work for. Discuss with your family and friends what you have learned about pricing. Ask them how they respond to odd-even pricing, prestige pricing, and artificial time constraints. Note generational differences and possibly how family traditions can skew the answers.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/02%3A_Understanding_the_Marketplace/07%3A_Marketing_in_a_Global_Environment/7.04%3A__Marketing_in_a_Global_EnvironmentThe advantage that Coca-Cola has in this strategy is that the company can spread the cost of marketing over all the regions in which it operates. Now that the company has chosen either a standardized ...The advantage that Coca-Cola has in this strategy is that the company can spread the cost of marketing over all the regions in which it operates. Now that the company has chosen either a standardized or adapted marketing strategy for its global operations, it’s time to consider each of the 4Ps of global marketing—product, price, place, and promotion.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/03%3A_Product_Promotion_Price_and_Place/09%3A_Products-_Consumer_Offerings/9.04%3A__Marketing_Strategies_at_Each_Stage_of_the_Product_Life_CycleFor example, we may see a rapid skimming strategy for the new model of a truck or SUV in the automobile market because competition is high and the barrier to entry is low. Modifications may be made to...For example, we may see a rapid skimming strategy for the new model of a truck or SUV in the automobile market because competition is high and the barrier to entry is low. Modifications may be made to the function of the product, the quality of the product, and/or the style of the product. For example, Chobani modified its yogurt product in 2015 by altering the container, allowing the customer to flip toppings into yogurt, and changing the functionality of the yogurt and topping product.
- https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(OpenStax)/03%3A_Product_Promotion_Price_and_Place/14%3A_The_Promotion_Mix-_Advertising_and_Public_Relations/14.01%3A__Advertising_in_the_Promotion_MixThe increase in the availability and use of the Internet and other technology has also led organizations to advertise on mobile phones, through email, on social media, and on other digital devices. Be...The increase in the availability and use of the Internet and other technology has also led organizations to advertise on mobile phones, through email, on social media, and on other digital devices. Because advertising is nonpersonal and reaches a large audience, the message can get distorted from the marketer’s intention to that of the audience. At the start of the COVID-19 pandemic, many companies stepped up to help mitigate the effects the pandemic had on the country.
