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Unit 3: Product, Promotion, Price, and Place

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    In this last unit, we will be exploring next-level marketing concepts. We will look at product marketing, services marketing, pricing, integrated marketing communications, the promotion mix, social media marketing, distribution, retailing and wholesaling, and sustainability.

    Thumbnail: Fruit for sale. (Unsplash License; Rajiv Perera via Unsplash)

    This page titled Unit 3: Product, Promotion, Price, and Place is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by OpenStax via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.

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