14.14: References
- Page ID
- 99380
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)1. Leo Burnett (website), accessed July 7, 2022, https://leoburnett.com/.
2. Leo Burnett.
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4. Leo Burnett.
5. Brian Steinberg, “NBC Seeks Record $6 Million for Super Bowl Commercials (Exclusive),” Variety, June 16, 2021, https://variety.com/2021/tv/news/sup...rd-1234998593/.
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7. “Anheuser-Busch Delivering More Than 5000,000 Bottles of Hand Sanitizer for COVID-19 Relief Efforts,” Newsroom, Anheuser-Busch, updated May 29, 2020, https://www.anheuser-busch.com/newsr...19-relief-eff/.
8. Rebecca Riserbato, “The Beginner’s Guide to Reminder Advertising,” The HubSpot Marketing Blog, HubSpot, updated June 11, 2021, https://blog.hubspot.com/marketing/r...er-advertising.
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12. Business Insider, “People Are Outraged by This Pepsi Ad Starring Kendall Jenner,” April 5, 2017, YouTube video, 01:32, https://www.youtube.com/watch?v=_4CCkUVXHBQ.
13. “Stackla Survey Finds Authenticity Drives Brand Affinity and Consumer-Created Content Influences Purchases,” Nosto Newsroom (blog), Nosto, November 9, 2017, https://stackla.com/resources/report...e-digital-age/.
14. Wikipedia, s.v. “Tilikum (orca),” last modified July 20, 23:09, https://en.Wikipedia.org/wiki/Tilikum_(orca).
15. “7 Companies Hurt by Bad Publicity,” MarketWatch, August 18, 2014, https://www.marketwatch.com/story/7-...ity-2014-08-18.
16. “Three Examples of Successful Public Affairs Strategy,” Quorum, last modified August 2, 2022, https://www.quorum.us/blog/examples-...airs-strategy/.
17. Jake Frankenfield, “Which Industry Spends the Most on Lobbying?,” Investopedia, Dotdash Meredith, updated June 02, 2022, https://www.investopedia.com/investi...bying-antm-so/.
18. “Top Lobbying Spenders in the United States in 2020,” Statista, accessed June 17, 2022, https://www.statista.com/statistics/...ers-in-the-us/.
19. “Susan G. Komen Names Kroger Central Division Outstanding Volunteer Group of the Year,” Susan G. Komen Central Indiana, Susan G. Komen, July 28, 2016, https://komencentralindiana.org/wp-c...d-PR-final.pdf.
20. Alyssa Hardt, “Campfire Treats Embraces the Better Chicken Commitment,” Petfood Industry, WATT Global Media, December 1, 2021, https://www.petfoodindustry.com/arti...ken-commitment.
21. “Campfire Treats Adopts the Better Chicken Commitment to Raise the Bar for Farm Animal Welfare,” Pets+, November 19, 2021, https://petsplusmag.com/campfire-tre...nimal-welfare/.
22. “Understanding the Impact of the Ice Bucket Challenge on the ALS Association’s Finances,” The ALS Association, June 5, 2019, https://www.als.org/blog/understandi...tions-finances.
23. “Pros and Cons of Public Relations,” The Lonely Entrepreneur, October 30, 2017, https://lonelyentrepreneur.com/entre...c-relations-2/.
24. “About,” Truth in Advertising, last modified February 28, 2022, https://truthinadvertising.org/about/.
25. Mura Dominko, “Subway’s ‘Eat Fresh’ Slogan Is Alarmingly Misleading, Operators Say,” Eat This, Not That!, Galvanized Media, April 27, 2021, https://www.eatthis.com/news-subway-...ly-misleading/.
26. Brian L. Wilcox et al., Report of the APA Task Force on Advertising and Children (American Psychological Association, February 20, 2004), https://www.apa.org/pubs/reports/advertising-children.
27. Julia Belluz, “The Vape Company Juul Said It Doesn’t Target Teens. Its Early Ads Tell a Different Story,” Vox, January 25, 2019, https://www.vox.com/2019/1/25/181949...ette-marketing.
28. Scott Thompson, “The Advertisement of Harmful Products,” Small Business, Chron.com, last modified October 26, 2016, https://smallbusiness.chron.com/adve...cts-65363.html.
29. Sara Spary, “Ikea’s Quarantine Campaign Offers 6 Ways to Make Furniture Forts,” Adweek, May 13, 2020, https://www.adweek.com/brand-marketi...rniture-forts/.
30. Jonha Richman, “5 Examples of Companies Succeeding through Transparency,” Entrepreneur, May 27, 2016, https://www.entrepreneur.com/article/274636.
31. Blake Mycoskie, “Trendsetter: TOMS Founder Blake Mycoskie on Starting a Movement,” interview by Katie Morell, October 5, 2011, https://www.americanexpress.com/en-u...ng-a-movement/.
32. “Wear Good,” TOMS, accessed July 8, 2022, https://www.toms.com/us/impact.html.
33. Dan Shewan, “Ethical Marketing: 5 Examples of Companies with a Conscience,” The WordStream Blog, WordStream, updated May 20, 2022, https://www.wordstream.com/blog/ws/2...ical-marketing.
34. Jordan Valinsky, “Peloton Sales Surge 172% as Pandemic Bolsters Home Fitness Industry,” CNN Business, Cable News Network, September 11, 2020, https://www.cnn.com/2020/09/11/busin...ngs/index.html.
35. Valinsky, “Peloton Sales Surge.”
36. David Griner, “Ryan Reynolds on How His Peloton Ad Collaboration Came Together in 48 Hours,” Adweek, December 13, 2021, https://www.adweek.com/convergent-tv...r-in-48-hours/.
37. David Griner, “How Ryan Reynolds Pulled Off Aviation Gin’s Peloton Parody, Capping His Year of Genius Ads,” Adweek, December 13, 2019, https://www.adweek.com/creativity/ho...of-genius-ads/.
38. Joseph Pisani and Megan Graham, “Peloton: Don’t Blame Us for What Happened in ‘And Just Like That . . .’ (Spoilers Ahead),” Wall Street Journal, December 10, 2021, https://www.wsj.com/articles/peloton...ad-11639097331.
39. Alexandra Del Rosario and Nellie Andreeva, “‘And Just Like That . . .’ Delivers HBO Max’s Strongest Series Debut; ‘The Sex Lives of College Girls’ Peaks in Viewers with Finale,” Deadline, December 10, 2021, https://deadline.com/2021/12/and-jus...le-1234889116/.