10: Product Marketing Last updated Save as PDF Page ID 47861 Lumen Learning Lumen Learning 10.1: Reading- Stages of the Product Life Cycle 10.2: Reading- Marketing through the Product Cycle 10.3: Reading- Challenges in the Product Life Cycle 10.4: Self Check- Product Life Cycle 10.5: Outcome- Product Portfolio Management 10.6: Reading- The Product Portfolio 10.7: Reading- Achieving Portfolio Objectives 10.8: Reading- New Products in the Portfolio 10.9: Self Check- Product Portfolio Management 10.10: Outcome- New Product Development Process 10.11: Why It Matters- Product Marketing 10.12: Reading- Overview of the New-Product Development Process 10.13: Reading- Generating and Screening Ideas 10.14: Reading- Developing New Products 10.15: Reading- Commercializing New Products 10.16: Video- Target Product Design 10.17: Self Check- New-Product Development Process 10.18: Outcome- Challenges for New Products 10.19: Reading- Diffusion of Innovation 10.20: Reading- Improved Success in Product Development 10.21: Self Check- Challenges for New Products 10.22: Outcome- Products and Marketing Mix 10.23: Putting It Together- Product Marketing 10.24: Discussion- Product Strategy 10.25: Reading- Defining Product 10.26: Reading- Consumer Product Categories 10.27: Reading- Products and Services 10.28: Reading- Augmenting Products with Services 10.29: Reading- Product Marketing in the Marketing Mix 10.30: Self Check- Products and Marketing Mix 10.31: Outcome- Product Life Cycle