6: Marketing Information and Research Last updated Save as PDF Page ID 47857 Lumen Learning Lumen Learning 6.1: Reading- The Marketing Research Process 6.2: Self Check- The Marketing Research Process 6.3: Outcome- Marketing Research Techniques 6.4: Reading- Secondary Marketing Research 6.5: Reading- Primary Marketing Research Methods 6.6: Self Check- Marketing Research Techniques 6.7: Outcome- Marketing Data Sources 6.8: Reading- Marketing Data Sources 6.9: Self Check- Marketing Data Sources 6.10: Outcome- Customer Relationship Management (CRM) Systems 6.11: Why It Matters- Marketing Information and Research 6.12: Reading- Customer Relationship Management Systems 6.13: Self Check- Customer Relationship Management (CRM) Systems 6.14: Outcome- Using Marketing Information 6.15: Reading- Using Marketing Information 6.16: Self Check- Using Marketing Information 6.17: Putting It Together- Marketing Information and Research 6.18: Outcome- Importance of Marketing Information 6.19: Reading- The Importance of Marketing Information and Research 6.20: Case Study- Juicy Fruit Gum 6.21: Self Check- Importance of Marketing Information 6.22: Outcome- Types of Marketing Information 6.23: Reading- Types of Marketing Information 6.24: Self Check- Types of Marketing Information 6.25: Outcome- The Marketing Research Process