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6.7: Outcome- Marketing Data Sources

  • Page ID
    48019
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    What you’ll learn to do: Identify major sources of available marketing data

    Marketing information and research are powerful tools to improve your understanding of your customers, competitors, and the industry and market in which you work. In today’s information-rich world, many great sources of marketing data are already available. Knowing what they are and how to find them is a great skill for any marketer.

    Learning Activities

    The learning activities for this section include the following:

    • Reading: Marketing Data Sources
    • Self Check: Marketing Data Sources

    Contributors and Attributions

    CC licensed content, Original
    • Outcome: Marketing Data Sources. Authored by: Lumen Learning. License: CC BY: Attribution

    This page titled 6.7: Outcome- Marketing Data Sources is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.