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6.22: Outcome- Types of Marketing Information

  • Page ID
    48009
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    What you’ll learn to do: describe key types of marketing information including internal data, competitive intelligence, and marketing research

    Marketing information and research are most effective when they feed an ongoing awareness of what’s happening with customers, their perceptions, and purchasing decisions. The next section of this module explores different types of information that contribute to the customer insights that inform your organization, strategy, and the marketing mix.

    The specific things you’ll learn in this section include:

    • Explain the types of insights provided by each type of marketing information
    • Describe how organizations manage marketing information

    Learning Activities

    The learning activities for this section include the following:

    • Reading: Types of Marketing Information
    • Self Check: Types of Marketing Information

    Contributors and Attributions

    CC licensed content, Original
    • Outcome: Types of Marketing Information. Provided by: Lumen Learning. License: CC BY: Attribution

    This page titled 6.22: Outcome- Types of Marketing Information is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.