4: Marketing Strategy Last updated Save as PDF Page ID 47855 Lumen Learning Lumen Learning 4.1: Reading- Optimizing the Marketing Mix 4.2: Reading- Implementation and Budget 4.3: Reading- Evaluating Marketing Results 4.4: Self Check- Marketing Strategy Mechanics 4.5: Outcome- Strategic Planning Tools 4.6: Reading- SWOT Analysis 4.7: Reading- BCG Matrix 4.8: Reading- Strategic Opportunity Matrix 4.9: Self Check- Strategic Planning Tools 4.10: Outcome- Examples of Corporate Strategies 4.11: Why It Matters- Marketing Strategy 4.12: Reading- Market Penetration Example 4.13: Reading- Market Development Example 4.14: Reading- Product Development Example 4.15: Reading- Diversification Example 4.16: Self Check- Examples of Corporate Strategies 4.17: Outcome- Customer Relationships 4.18: Reading- Customer-Relationship Strategies 4.19: Video- Harley Davidson Customer Relationships 4.20: Self Check- Customer Relationships 4.21: Putting It Together- Marketing Strategy 4.22: Outcome- Evaluate Alignment of Marketing Strategies 4.23: Assignment- Marketing Plan, Part I 4.24: Video- What Is Strategy? 4.25: Reading- Strategy and Tactics 4.26: Reading- The Mission Statement 4.27: Reading- Strategy and Objectives 4.28: Self Check- Evaluate Alignment of Marketing Strategies 4.29: Outcome- Marketing Strategy Mechanics 4.30: Reading- Creating the Marketing Strategy