6: Marketing in Global Markets Last updated Jan 26, 2020 Save as PDF 5.6: Summary 6.1: Defining international marketing Page ID21370 John BurnettGlobal Text Project ( \newcommand{\kernel}{\mathrm{null}\,}\) 6.1: Defining international marketing6.2: Standardization and customization6.3: Reason for entering international market6.4: Reason to avoid international market6.5: The stages of going international6.6: The international marketing plan6.7: The international marketing environment6.8: Summary