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- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/07%3A_Introducing_and_Managing_the_Product/7.01%3A_Defining_the_ProductsThe term "product" refers to anything offered by a firm to provide customer satisfaction - tangible or intangible. It can be a single product, a combination of products, a product-service combination,...The term "product" refers to anything offered by a firm to provide customer satisfaction - tangible or intangible. It can be a single product, a combination of products, a product-service combination, or several related products and services. It normally has at least a generic name and usually a brand name. Although a product is normally defined from the perspective of the manufacturer, it is also important to note two other points-of-view, those of the consumer and of other relevant publics.
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/05%3A_External_Considerations_in_Marketing/5.03%3A_TechnologyLest you think these are the attitudes of the slightly demented, a report conducted by Pew Internet and American Life Project indicate that half of US adults are not online and the majority of those n...Lest you think these are the attitudes of the slightly demented, a report conducted by Pew Internet and American Life Project indicate that half of US adults are not online and the majority of those non-users are unlikely to hit the Net any time soon:
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/09%3A_Pricing_the_Product/9.02%3A_Pricing_objective• Market share: If the sales of Safeway Supermarkets in the Dallas-Fort Worth metropolitan area of Texas, USA, account for 30 per cent of all food sales in that area, we say that Safeway has a 30 per ...• Market share: If the sales of Safeway Supermarkets in the Dallas-Fort Worth metropolitan area of Texas, USA, account for 30 per cent of all food sales in that area, we say that Safeway has a 30 per cent market share. It must convey the message to the community that the firm offers good value, that it is fair in its dealings with the public, that it is a reliable place to patronize, and that it stands behind its products and services.
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/07%3A_Introducing_and_Managing_the_Product/7.03%3A_Product_planning
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/01%3A_Introducing_MarketingThumbnail: www.pexels.com/photo/light-l...-circus-34639/
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/zz%3A_Back_Matter
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/10%3A_Channel_Concepts_-_Distributing_the_Product/10.08%3A_The_human_aspect_of_distributionThe channel manager should therefore try to detect any behavioral problems that tend to inhibit the effective flow of information through the channel and try to solve these problems before the communi...The channel manager should therefore try to detect any behavioral problems that tend to inhibit the effective flow of information through the channel and try to solve these problems before the communication process in the channel becomes seriously distorted.
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/02%3A_Understanding_and_approaching_the_marketThumbnail: www.pexels.com/photo/custome...or-wheel-6231/
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/07%3A_Introducing_and_Managing_the_Product/7.02%3A_Classifications_of_productService products are reflected by a wide variety of industries: utilities, barbers, travel agencies, health spas, consulting firms, medical care, and banking, to name but a few, and they account for n...Service products are reflected by a wide variety of industries: utilities, barbers, travel agencies, health spas, consulting firms, medical care, and banking, to name but a few, and they account for nearly 50 per cent of the average consumer's total expenditures, 70 per cent of the jobs, and two-thirds of the US Gross National Product (GNP).
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/03%3A_Marketing_Research_-_an_aid_to_decision_makingLearning Objectives Having completed this chapter, you should: understand the role of marketing research understand the marketing research process and the techniques employed Thumbnail: pixabay.com/ph...Learning Objectives Having completed this chapter, you should: understand the role of marketing research understand the marketing research process and the techniques employed Thumbnail: pixabay.com/photos/digital-m...oogle-1725340/
- https://biz.libretexts.org/Bookshelves/Marketing/Introducing_Marketing_(Burnett)/03%3A_Marketing_Research_-_an_aid_to_decision_making/3.05%3A_Conducting_ResearchThe attention devoted in the previous paragraphs to the design of the research plan might leave the impression that once a marketing research project has been carefully designed, the job is almost don...The attention devoted in the previous paragraphs to the design of the research plan might leave the impression that once a marketing research project has been carefully designed, the job is almost done. To the extent that the plan has been well conceived, supervision and control are restricted to making sure that the research activities called for in the plan are carried out according to schedule and in the manner prescribed.
