6: Marketing in Global Markets Last updated Save as PDF Page ID21370 Contributed by John BurnettSourced from Global Text Project 6.1: Defining international marketing6.2: Standardization and customization6.3: Reason for entering international market6.4: Reason to avoid international market6.5: The stages of going international6.6: The international marketing plan6.7: The international marketing environment6.8: Summary
