14: Google- Search, Online Advertising, and Beyond Last updated Save as PDF Page ID4509 Contributed by No Attribution by requestAnonymous by request 14.1: Introduction14.2: Understanding Search14.3: Understanding the Increase in Online Ad Spending14.4: Search Advertising14.5: Ad Networks—Distribution beyond Search14.6: More Ad Formats and Payment Schemes14.7: Customer Profiling and Behavioral Targeting14.8: Profiling and Privacy14.9: Search Engines, Ad Networks, and Fraud14.10: The Battle Unfolds
